A brand event is not just a moment to organize: it’s a chance to tell the world who you are, without saying a words. And I do it with flowers. I create floral arrangements that do not just decorate, but become part of the message. I carefully study the essence of the company, the mood of the event, and the audience that will be part of it. And then I create: atmospheres, scenographies, visual gestures that speak the language of the brand.
I like to think that my flowers have a silent but decisive role. They accompany, welcome and enhance. Sometimes they amaze, always, they tell something authentic. Each flower is a symbol, each composition a code. Whether it’s a gala dinner, an institutional meeting or a product launch, my job is to translate the company values into a coherent, refined and impactful aesthetic.
My approach is tailored, sensitive and strategic. Because behind each flower, there is a precise intention: to bring out your identity, with elegance and personality. In my projects nothing is left to chance. Custom-made centrepieces, floral installations, micro-details cared for up to the last petal: everything participates for a common goal.